Every great legacy begins with a singular, unyielding vision. AQA proudly carries the initials and the enduring spirit of our founder, Direc Apollo Quinto Arellano — a multi-awarded Filipino film director, television director, producer, and entrepreneur. Direc Apol did not merely see advertising as a business; he saw it as a profound instrument for elevation. He envisioned AQA as a powerful tool to uplift, inspire, and help Filipinos through the transformative art of creative work. He laid the rich soil from which we now grow, establishing a culture where creativity serves a higher purpose and where every campaign is an opportunity to touch a life. Today, his brilliance, his heart, and his absolute dedication remain our true north.